Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day.Taco Bell used a sales promotion technique called:

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Sampling is the best choice as Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day, which is a type of sampling strategy. By doing this, Taco Bell hoped to introduce its new products to potential customers and encourage them to try it out for themselves.

Taco Bell Introduced Its New Low-Fat Border Lights Fare by Giving