The offer of one free pizza with the purchase of two pizzas at the regular price might appeal to you one evening.This type of incentive offer is an example of:

Question

Quizplus · Accepted Answer

This is a consumer-oriented sales promotion as it is directly targeting and incentivizing the end consumer to make a purchase. It is not a mass-market communication as it is not aimed at a broad audience, and it is not a trade promotion as it is not targeting retailers or distributors. Consumer encoding is not a relevant term in this context.

The Offer of One Free Pizza with the Purchase of Two