A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is known as a:

Question

Quizplus · Accepted Answer

The sales promotion described is a loyalty program, which is specifically designed to encourage repeat purchases and reward customer loyalty by offering rewards or premiums as purchases accumulate. Merchandise lining, product enhancement, and retail positioning are all marketing concepts that are not directly related to this type of sales promotion.

A Sales Promotion Designed to Encourage and Reward Repeat Purchases