Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks,but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones.The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product.Which method would it most likely employ?

Question

Quizplus · Accepted Answer

Hiring a demonstrator to prepare the snack in a grocery store and give away the snacks to shoppers would allow customers to try the product and see how easy it is to prepare, increasing their familiarity with calzones and potentially increasing sales. Providing a premium (B) or using a rebate (D) may generate interest, but it may not effectively communicate the ease of preparation. A point-of-purchase display (C) may catch the attention of shoppers, but it does not allow them to try the product or demonstrate the ease of preparation.

Michael Angelo's Pepperoni Mini Calzones Are Easy-To-Prepare Snacks,but the Manufacturer