The Globe and Mail offers Ford a 10 percent discount on running their advertisement in the Globe Drive section if Ford can show that they received a 2 percent increase in leads because of the ad.This is an example of a(n):

Question

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This is an example of a merchandise allowance, which is a discount or payment provided by the retailer to the manufacturer for advertising or promoting a specific product. In this case, the Globe and Mail is offering Ford a discount on their advertisement in exchange for evidence of increased leads, which promotes their product (the advertisement) to customers.

The Globe and Mail Offers Ford a 10 Percent Discount