Advertising,personal selling,sales promotion,public relations,and direct marketing are marketing communications' alternatives that individually or collectively make up a firm's:

Question

Quizplus · Accepted Answer

Promotional elements refer to the various communication tools used by a firm to promote its products or services. Advertising, personal selling, sales promotion, public relations, and direct marketing are the elements that form the promotional mix of a company.

Advertising,personal Selling,sales Promotion,public Relations,and Direct Marketing Are Marketing Communications' Alternatives