Which element of the promotional mix has the inherent weakness of high absolute costs and an inability to obtain direct feedback?

Question

Quizplus · Accepted Answer

Advertising has high absolute costs since it involves paying for media space or time. Additionally, it can be difficult to obtain direct feedback from the target audience. Other promotional mix elements such as personal selling and sales promotion allow for more direct interaction with customers and immediate feedback.

Which Element of the Promotional Mix Has the Inherent Weakness