The marketing professor wanted to do everything possible to ensure her students understood her lectures.Accordingly,she used examples of marketing activities with which most students had recent experiences.For example,the professor discussed the marketing exchanges between students and grocers,college bookstores,convenience stores,and clothiers.The examples used by the professor were her attempt to _____ her message so as to encourage understanding on the part of her students.

Question

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The professor's use of examples of marketing activities with which most students had recent experiences is an attempt to effectively encode her message, or package it in a way that is easily understandable to her students.

The Marketing Professor Wanted to Do Everything Possible to Ensure