The Royal Bank uses different flyers in different areas of Toronto based on the ethnic and demographic makeup of those residents living in these areas.This type of customization is easy,because RBC is using a(n)_____________ approach to targeting these residents.

Question

Quizplus · Accepted Answer

Direct marketing involves targeting specific individuals or groups with customized messages or offers. In this case, the flyers are customized based on the ethnic and demographic makeup of the residents in different areas of Toronto. This is a form of direct marketing because RBC is targeting specific groups with tailored messages. The other options (advertising, sales promotion, and publicity) are not as customized and do not necessarily target specific groups.

The Royal Bank Uses Different Flyers in Different Areas of Toronto