When Nestlé Canada launched Aero and Kit Kat Singles-a smaller serving of its chocolate bars that are 100 calories or less-to the Canadian market,they used traditional print media,a partnered contest,and an online promotion of "hero" characters of the chocolate bar brands,Kit and Bubbles.What marketing concept is Nestlé Canada practicing here?

Question

Quizplus · Accepted Answer

Nestlé Canada is practicing Integrated Marketing Communications (IMC) by using a combination of traditional print media, a partnered contest, and online promotions to promote the new products. These tactics are being used in a coordinated effort to create a consistent message and maximize the impact of the marketing campaign.

When Nestlé Canada Launched Aero and Kit Kat Singles-A Smaller