CoolMax Alta is a fabric made by Dupont.It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness ads convinced Kumar to buy a pair of socks made of the material.Since he had never before owned anything made of this fabric,Kumar was in which stage of the hierarchy of effects?
A) trial
B) diffusion
C) innovation
D) evaluation
Correct Answer:
Verified
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A)target audiences.
B)diffusers.
C)encoders.
D)media
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