GE states that they would like to capture 10 percent of the reverse osmosis water treatment market and budgets their marketing activities accordingly.GE is using which strategy?

Question

Quizplus · Accepted Answer

GE is using objective and task budgeting, which involves setting specific objectives and then allocating the necessary funds to achieve those objectives. By setting a goal of capturing 10 percent of the market, GE is using an objective and task approach to budgeting.

GE States That They Would Like to Capture 10 Percent