E-mail newsletters and ezines are a great way to direct interested readers to the site to learn more.These tools would be used for:

Question

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E-mail newsletters and ezines are used to generate traffic to a website. They provide information about the products or services, promotions and offers, and encourage the readers to visit the site for more information or to make a purchase. It is a form of inbound marketing that aims to attract potential customers to the business.

E-Mail Newsletters and Ezines Are a Great Way to Direct