In which of the following situations would use of the competitive parity budget-setting method be most appropriate?
A) Two or more companies are competing with similar products and similar promotional goals.
B) Two or more companies are introducing a totally new product to the market.
C) Two or more companies exist in an oligopoly, and are planning on a product diversification strategy.
D) Two or more companies exist in pure competition and compete on the basis of product differentiation.
Correct Answer:
Verified
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