Pauline received a postcard from a local antique mall.The card invited her to attend an invitation-only open house at the mall and receive a 10 percent discount on her first purchase that day.The antique mall was using the postcard for:

Question

Quizplus · Accepted Answer

The postcard is meant to generate traffic to the antique mall by inviting Pauline to attend an invitation-only open house. The 10 percent discount on her first purchase is an incentive to encourage her to make a purchase while she is there. This is a form of promotional communication aimed at increasing foot traffic to the store.

Pauline Received a Postcard from a Local Antique Mall