The best and most methodical approach to promotion budgeting is

Question

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The objective and task approach involves setting specific promotion objectives and identifying the tasks required to achieve those objectives, and then determining the cost of performing those tasks. This approach ensures that the promotion budget is aligned with specific goals, thereby helping to ensure that promotional activities are effective in achieving those goals. The other three approaches (percentage of sales, competitive parity, and all-you-can-afford) do not necessarily ensure that the promotion budget is aligned with specific goals and may result in underinvestment or overinvestment in promotional activities.

The Best and Most Methodical Approach to Promotion Budgeting Is