Which of the following steps in the objective and task approach to promotion budgeting must be done correctly in order for any of the others to have the proper effect?

Question

Quizplus · Accepted Answer

Identifying appropriate objectives is the first step in the objective and task approach to promotion budgeting. Without clear objectives, it is difficult to accurately estimate costs of tasks, determine what tasks will accomplish each objective, and accurately total the budget from costs of separate tasks. Therefore, identifying appropriate objectives is essential for the rest of the steps to have a proper effect.

Which of the Following Steps in the Objective and Task