No matter what the specific objective might be,from building awareness to increasing repeat purchases,promotion objectives should possess three important qualities.They should be designed for a well-defined target audience,cover a specified time period,and:

Question

Quizplus · Accepted Answer

Promotion objectives should be measurable so that their effectiveness can be evaluated and adjustments can be made if necessary. Relying on fear or humor may not necessarily be appropriate for every promotion objective, and appealing to intermediaries may not always apply.

No Matter What the Specific Objective Might Be,from Building Awareness