Which type of market coverage is usually associated with shopping goods?

Question

Quizplus · Accepted Answer

Selective distribution is usually associated with shopping goods as it involves distributing a product through a limited number of outlets that meet certain criteria, such as location or reputation. This allows the product to be available in enough locations to be convenient for consumers, while still maintaining a level of exclusivity and control over distribution. Intensive distribution, on the other hand, is associated with convenience goods, while exclusive distribution is associated with luxury goods. Extensive distribution is not a commonly used term in marketing.

Which Type of Market Coverage Is Usually Associated with Shopping