While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions most asked during the appliance purchase process.While Maytag considered using _____ (allowing customers to purchase at the site),Maytag decided against it and simply provides the name and address of the nearest Maytag dealers.

Question

Quizplus · Accepted Answer

The option considered by Maytag was allowing customers to purchase appliances directly from the website, which would have involved removing intermediaries (i.e., disintermediation). However, Maytag ultimately decided against it and chose to provide information about local dealers instead. There is no mention of transactional or horizontal conflict or integration in the given information.

While Maytag Appliances Have the Leading Brand Name,its Sales Are