Most consumers realize the quality of diamonds varies,and most believe the higher the price of the diamond,the higher its quality.This is an example of price influencing the perception of overall quality,and _____ to consumers.
A)acceptable cost
B)perceptual investment
C)value
D)return on investment

Question

Quizplus · Accepted Answer

The sentence clearly indicates that consumers believe there is a correlation between price and quality, which indicates that consumers place a high value on diamonds with a higher price tag. Therefore, the best choice is C, which represents the concept of "value" as it pertains to consumer perception.

Most Consumers Realize the Quality of Diamonds Varies,and Most Believe