TB Figure: 1
-TB Figure 1 represents the six distinct steps in the pricing process.Cell "B" represents the step at which a firm would
A)estimate demand and revenue.
B)identify pricing objectives and constraints.
C)scan competitors for price lines for similar products or services.
D)select the appropriate pricing formula.

Question

TB Figure: 1 
-TB Figure 1 represents the six distinct steps in the pricing process.Cell "B" represents the step at which a firm would
A)estimate demand and revenue. 
B)identify pricing objectives and constraints. 
C)scan competitors for price lines for similar products or services. 
D)select the appropriate pricing formula.

Quizplus · Accepted Answer

In the pricing process, estimating demand and revenue is typically one of the initial steps after identifying pricing objectives and constraints.