When Pizza Hut announced it was going to add 25 percent more toppings to its Lover's Line of pizzas without increasing the price,what consumer motivation was it appealing to?
A)cost
B)appearance
C)reliability
D)value

Question

Quizplus · Accepted Answer

Pizza Hut's decision to add more toppings without increasing the price appealed to the consumer motivation of value, as they are offering more for the same price.

When Pizza Hut Announced It Was Going to Add 25