Fred White has just accepted a sales position with the ABC Health Maintenance Organization,a major provider of health care services.He had been selling medical supplies for some time and found that he understood how customers bought medical supplies.Which of the following is likely to be a characteristic of the health care service purchase?
A)Customers are engaged in a low involvement purchase process.
B)The quality of services can be predetermined in a similar manner to tangible products.
C)The buyer does not participate in producing the service.
D)A consumer may not have the ability to judge the quality of medical care service even after the service has been provide

Question

Quizplus · Accepted Answer

The quality of medical care service may be difficult for consumers to judge even after it has been provided, as it is a complex and intangible service. This makes it different from tangible products, where quality can be more easily predetermined. Additionally, customers are often highly involved in the purchase process of health care services, and they do not participate in producing the service themselves.

Fred White Has Just Accepted a Sales Position with the ABC