Service firms are realizing that all _____ aspects of quality must be present for a success _________________ program.
A)five; customer-experience management (CEM)
B)five; customer-relationship management (CRM)
C)four; customer-experience management (CEM)
D)four; social-experience management (SEM)

Question

Quizplus · Accepted Answer

Service firms need to ensure all five aspects of quality are present for a successful customer-experience management (CEM) program, which focuses on managing and improving the overall experience of customers.

Service Firms Are Realizing That All _____ Aspects of Quality