A patient must be in a hospital to "buy" an appendectomy,and a guest must be in a hotel to "buy" an accommodation.To make the product/service component of the marketing mix available to the consumer,the service provider must manage demand.What is this called?
A)allocation of resources
B)timing
C)capacity management
D)customized service

Question

Quizplus · Accepted Answer

Capacity management involves managing the availability of a service at the right time and in the right quantity to meet the demands of the consumers. It involves managing the resources such as staff, equipment, and facilities to ensure that the service is provided to the consumers who need it, and the demand is met efficiently. Capacity management is essential in the service industry to ensure that the service is available, accessible, and of high quality to the consumers. Therefore, managing demand for appendectomy and accommodation is an example of capacity management.

A Patient Must Be in a Hospital to "Buy" an Appendectomy,and