The four additional Ps of services marketing include each of the following EXCEPT:
A)people.
B)perishability.
C)physical evidence.
D)process.

Question

Quizplus · Accepted Answer

The four additional Ps of services marketing are people, physical evidence, process, and perishability. Therefore, all options except for B are correct. Perishability is not one of the additional Ps, but rather a characteristic of services that refers to the fact that services cannot be stored or saved like physical products.

The Four Additional Ps of Services Marketing Include Each of the Following