According to the textbook,the Internet and other global platforms has increased which aspect of the marketing mix for services?
A)distribution reach
B)promotional reach
C)pricing options
D)advertising reach

Question

Quizplus · Accepted Answer

The Internet and other global platforms have made it easier for service providers to reach a wider audience and expand their distribution reach. This is especially true for services that can be delivered digitally, such as online courses, streaming media, and cloud-based software. As a result, service providers have more opportunities to expand their customer base and increase their revenue.

According to the Textbook,the Internet and Other Global Platforms Has