A new exercise video contends that with one day of fasting and one-hour period of intense cardiovascular exercise,the average individual can lose five pounds a week and be in peak health within six months of starting the program.The new product may fail because the product's claims are not consistent with what consumers do and how they think.This is an example of a ______________ barrier.
A) psychological
B) social
C) physical
D) usage
Correct Answer:
Verified
Q115: Figure: 11-3 Q116: TB Figure: 1 Q117: The consumers represented by "C" in Figure Q118: Why would the manufacturer of a new Q119: Which characteristic are the consumers represented by Q121: Major North American car manufacturers are offering Q122: An aging baby boomer population has led Q123: Snickers candy bar was repositioned from a Q124: Which of the following product life cycle Q125: Pretzels were first introduced as a salty![]()
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