Snickers candy bar was repositioned from a candy bar to a snack food through commercials that showed the busy people satisfying their hunger with a Snickers bar.Mars,Inc.,used this strategy with its Snickers bar to:

Question

Quizplus · Accepted Answer

Repositioning a product from a candy bar to a snack food indicates a shift in the target market. Mars, Inc. wanted to reach a new market by positioning Snickers as a snack food that caters to busy people who need a quick and satisfying snack to curb their hunger.

Snickers Candy Bar Was Repositioned from a Candy Bar to a Snack