Major North American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little or no credit.Car manufacturers are using which of the following market modification strategies?

Question

Quizplus · Accepted Answer

The strategy of offering buying incentives to newly graduated college students is an example of finding new users, as it targets a new demographic that traditionally has little or no credit.

Major North American Car Manufacturers Are Offering Buying Incentives to Newly