When consumers think of Harley-Davidson,the image of a masculine,non-conformist is the likely associated with that brand name.With the Vespa motorscooters,the image is more likely to be a brainy environmentalist that wears polyester and socks that don't match.Both Vespa and Harley-Davidson:

Question

Quizplus · Accepted Answer

The statement suggests that both Harley-Davidson and Vespa have distinct and recognizable brand personalities which are likely associated with certain consumer stereotypes.

When Consumers Think of Harley-Davidson,the Image of a Masculine,non-Conformist Is