Pepsi manufacturers a number of different brands,such as Fritos-Lay.Fritos-Lay recently unveiled their 2014 line of chip products,which,instead of being 500gram bags,were now 450gram bags with 'enhanced flavor,' although no consumer could tell the difference with enhanced flavor.The new 450gram bags sold at the same price as the original 500gram bags.This is an example of:

Question

Quizplus · Accepted Answer

This is an example of downsizing, where the company reduces the quantity of product while maintaining the same price. The enhanced flavor is likely a marketing tactic to justify the downsizing without losing customers.

Pepsi Manufacturers a Number of Different Brands,such as Fritos-Lay