A brand name is any word, device (design, sound, shape, or color), or combination of these that is used to distinguish a seller's goods or services from those of other sellers. It is the name or symbol that identifies a company's products or services and helps to create a unique identity for the brand.

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A Brand Name Is

Question 155

Multiple Choice

A brand name is:

A) any word, device (design, sound, shape or colour) , or combination of these used to distinguish a seller's goods or services.
B) the part of a brand name that can be spoken.
C) the part of a brand that is a symbol or design and cannot be spoken.
D) the commercial, legal name under which a company does business.

Correct Answer: