Kmart stores hoped to add perceived value to the store's merchandise by adding the Martha Stewart product line,which is perceived as being of a higher quality.This product line addition was an example of:

Question

Quizplus · Accepted Answer

Trading up refers to offering higher quality or more prestigious products to add perceived value to a brand or store's merchandise. Adding the Martha Stewart product line, which is perceived as being of a higher quality, to Kmart's merchandise is an example of trading up.

Kmart Stores Hoped to Add Perceived Value to the Store's