Christopher Brosius,the maker of Demeter fragrances,knew that fragrance manufacturers combined several scents to create a perfume.He realized these fragrances smell wonderful on their own.He has bottled more than 150 different individual scents such as Woodsmoke,Lobster,and Chocolate.Each fragrance is sold using the Demeter brand name.Brosius uses _____ to market Demeter fragrances.

Question

Quizplus · Accepted Answer

Brosius uses family branding by marketing all 150 individual scents under the Demeter brand name.

Christopher Brosius,the Maker of Demeter Fragrances,knew That Fragrance Manufacturers Combined