Figure: 11-4
-In Figure 11-4,"D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:

Question

Figure: 11-4 
-In Figure 11-4,"D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:

Quizplus · Accepted Answer

"Brand performance/brand imagery" are the two dimensions that represent the establishment of a brand's meaning in the minds of consumers. Choice A is incorrect because "brand identity/brand emotion" are part of the first step in the sequential building process of brand equity. Choice C is incorrect because "consumer judgments/consumer feelings" are outcomes of the establishment of a brand's meaning, not dimensions. Choice D is incorrect because "brand connotation/brand awareness" are also outcomes of the establishment of a brand's meaning, not dimensions.

Figure: 11-4 -In Figure 11-4,"D" and "E" Represents the Second Step in Second