Figure: 11-4
-In Figure 11-4,"A" represents the final,and most difficult,step-to create a consumer-brand connection evident in an intense,active loyalty relationship between consumers and the brand or a __________.

Question

Figure: 11-4 
-In Figure 11-4,"A" represents the final,and most difficult,step-to create a consumer-brand connection evident in an intense,active loyalty relationship between consumers and the brand or a __________.

Quizplus · Accepted Answer

"Consumer-brand resonance" is the term used to describe the connection between consumers and a brand that goes beyond simple recognition or preference, and involves an emotional attachment and loyalty. This is the final and most desirable step in creating a relationship between a consumer and a brand.

Figure: 11-4 -In Figure 11-4,"A" Represents the Final,and Most Difficult,step-To Create a Difficult,step-To