With family branding,a company uses _________ name(s)for all its products in a product class.

Question

Quizplus · Accepted Answer

Family branding involves using a single brand name for all the products in a particular product category. This helps to create a strong brand image and improves brand recognition and recall. Using multiple brand names could dilute the brand equity and confuse the customers. Therefore, using one brand name is the best choice.

With Family Branding,a Company Uses _________ Name(s)for All Its Products