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Which of the Following Statements About Line Extension Is True

Question 169

Multiple Choice

Which of the following statements about line extension is true?


A) A line extension is used with multibranding.
B) There are no risks associated with a line extension strategy.
C) When the Clorox Company joins with Kroger supermarkets to advertise Clorox products, it is an example of a line extension.
D) A line extension is used with multiproduct branding.

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