Imagine the President of Black Stoves,Inc.is thinking about developing a new brand name for the company's line of wood stoves with catalytic converters.The stove because of its design also conserves wood because it burns slowly.The brand name he is considering is The Fast One.Why is this brand name choice NOT the best one?

Question

Quizplus · Accepted Answer

The name should suggest the product benefits. "The Fast One" does not suggest any benefit related to the product's design that conserves wood and uses catalytic converters. A better brand name would highlight these unique features and benefits.