All of the following are criteria for selecting a good brand name EXCEPT:
A) suggests product features.
B) suggests product benefits.
C) fits the company or product image.
D) is memorable, distinctive, and positive.
Correct Answer:
Verified
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Q166: Figure: 11-4 Q167: Imagine the President of Black Stoves,Inc.is thinking Q168: Use the five criteria for selecting a Q169: Which of the following statements about line Q170: Figure: 11-4 
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