Figure: 11-4
-In Figure 11-4,"F" represents the first step in the sequential building process of brand equity which would be to __________.

Question

Figure: 11-4 
-In Figure 11-4,"F" represents the first step in the sequential building process of brand equity which would be to __________.

Quizplus · Accepted Answer

In the given figure, "F" represents the first step in the sequential building process of brand equity, which is to develop positive brand awareness. This step aims to make potential customers aware of the brand's existence and features, which can create interest and consideration towards the brand. Only after building positive brand awareness, a brand can move forward to create a consumer-brand connection, establish brand meaning, and reward loyal customer behavior.

Figure: 11-4 -In Figure 11-4,"F" Represents the First Step in the Sequential