When Rose went shopping for a new purse,she thought she had found a real value-a Gucci purse for about 50% of what she was planning to pay.When she looked more closely,she noticed that although the purse was identical to a Gucci it was not manufactured by Gucci.This was probably an example of:

Question

Quizplus · Accepted Answer

The fact that the purse was not manufactured by Gucci implies that it is a counterfeit product. Therefore, the best choice is option D, which refers to product counterfeiting. Licensing (option A) is a legal agreement in which a company allows another company to use its name or logo for a fee. "Me-too" marketing (option B) refers to when a company imitates the marketing strategy of its competitors. Brand imitation (option C) is similar to counterfeiting but usually involves using a similar name or logo to deceive customers.

When Rose Went Shopping for a New Purse,she Thought She