When audiences are allowed to preview actual movies such as Pretty Woman and Honey,I Shrunk the Kids before they are released to the general public,it is a part of the _____ stage of the new-product process.
A)market testing
B)business analysis
C)commercialization
D)screening and evaluation

Question

Quizplus · Accepted Answer

Market testing involves allowing potential customers to try out the product or service before its official launch. In the case of movies, it involves allowing preview audiences to watch the movie and giving feedback to the producers. Therefore, allowing audiences to preview movies such as Pretty Woman and Honey, I Shrunk the Kids is a part of the market testing stage of the new-product process.

When Audiences Are Allowed to Preview Actual Movies Such as Pretty