Which of the products listed below would be the best candidate for full-scale market testing?
A)totally free checking account from The Royal Bank of Canada
B)household (not individualized) frequent flyer program from Air Canada
C)mid-priced luxury sedan made in America by Mazda
D)new iced coffee beverage from Snapple

Question

Quizplus · Accepted Answer

A new iced coffee beverage from Snapple would be the best candidate for full-scale market testing. This is because it is a new product that needs to be introduced and tested in the market. The other options listed are existing products or services that have already been tested and have a market presence.

Which of the Products Listed Below Would Be the Best