Loblaws required that Birds Eye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Loblaws supermarkets.This payment is called a _____ by Birds Eye.
A)retail goodwill fee
B)bribe
C)product support fee
D)slotting fee

Question

Quizplus · Accepted Answer

This payment is known as a slotting fee, which is a fee charged by retailers to cover the costs associated with placing a new product on their shelves, such as advertising and labor costs. It is a common practice in the retail industry.

Loblaws Required That Birds Eye Pay $15,000 to Get Its