Simulated test markets are the same as:
A)market test sites where organizations sell a new product via normal distribution channels and then monitor the results.
B)forced distribution markets.
C)laboratory test markets.
D)those in which a product is offered for sale on a limited basis.

Question

Quizplus · Accepted Answer

Simulated test markets are laboratory test markets that simulate an actual market environment but are conducted in a controlled setting. Option A refers to regular market testing, option B is a management technique for performance evaluation, and option D describes limited market tests.

Simulated Test Markets Are the Same As