The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:
A)high-quality prototypes that can't be replicated on mass-production lines.
B)costs that go far beyond original budgets.
C)buyers who can't understand the benefits of the new product.
D)market testing ensures that commercialization will be successful.

Question

Quizplus · Accepted Answer

Market testing is intended to minimize risk and uncertainty by assessing the viability of the product and any necessary adaptations before full commercial launch. Options A and B reflect common challenges in the commercialization stage, while Option C reflects a potential risk related to market adoption, but in practice, most buyers should be able to understand the benefits of a new product if it is properly marketed and communicated.

The Risk and Uncertainty of the Commercialization Stage of New-Product