When Mikki asked her father for his advice about marketing software for the disabled,he told her,"Reaching a segment requires a simple but effective marketing action.If no such action exists,don't segment." Mikki's father is expressing concern about the:

Question

Quizplus · Accepted Answer

Mikki's father is expressing concern about the feasibility of marketing actions to reach the segment. He is suggesting that if there isn't a simple and effective way to market to the segment, it may not be worth it to try to reach that segment. This implies that he is concerned about the feasibility of marketing actions to reach the segment.

When Mikki Asked Her Father for His Advice About Marketing